2021 In Review - Lodging Newsletter December 31, 2021
By Wm, May
Published: 12/31/21 Topics: Comments: 0
Only a couple of us were here when our first office opened in 1964, but now some of us have been at this vacation rental challenge for a couple of decades.
To say the industry has changed over that time would be the understatement of the year. So how about for this last report of the year, we round up the big changes, the improvements and the growth that our group of experts has accomplished. And the extraordinary results achieved, along with the challenges that remain ahead.
First, we must back up two years.
Does it seem possible that old man Covid burst into our lives only 100 weeks ago? On one hand, it only seems like yesterday when the seemingly innocent news of a virus was a barely noticeable topic.
And then - pow - in nothing flat the pandemic became topic du jour, and then topic de l'année (a year).
And then top de deux ans (two years). And let's hope it does not end up as a topic pour Toujours (forever).
Last year about this time, we quoted (tongue in cheek) a famous comic who proclaimed 2020 was the greatest year ever. This year our hearts still go out to all those harmed by this bug and other events.
But in the vacation rental industry, is it OK if we celebrate the good things that have taken place in 2021?
We have been crafting, calculating, tweaking and perfecting our systems for decades. Call today to get a copy of our "How to Score Vacation Rental Managers" checklist to see how. We call it step-by-step-by-step.
Prospera - For long-term rentals, our new Prospera.vip program offers more attention than conventional property managers. Homes are rented fast, and innovative oversight leads to better tenants.
Betwixt - Covid increased demand for longer stays, so we launched our "Betwixt and Between" rental services in partnership with Prospera. Now owners can win with vacation rentals even in cities, counties and homeowner associations which require bookings be at least 30 days long.
Scheduling - Moving staff from house to house efficiently takes coordination, so we honed our tape scheduling to instantly see slowdowns or early completions. That impresses guests by finding space for early check-ins and late check-outs.
Websites - We launched dozens of new websites this year, reeling in even more inquiries, producing more bookings, securing ever-higher rates. Only we have the tools to do this efficiently.
Listings Ads - Although on hundreds of websites, we start new advertising as it comes around. Google's new vacation rental listings are great. But there are other new sources, like GlampingHub.com, Plum Guide, Hipcamp.com, HomeToGo, Whimstay, Top Villas and many, many more.
Synchronization - Our engineering team synchs rates and dates with all those websites to maximize bookings and avoid double bookings. By building what the software industry calls our "Tech stack", we can capitalize on new ideas faster than stogy software firms.
Mark Ups - To offset the cost of listing websites, our HelpBook.me technology may be the only software that sends marked-up rates to each website, avoiding the cost for property owners.
E-signatures - Almost 10 years ago, we were said to be the first lodging company to build instant electronic signatures into guest contracts. Faster for guests. More protection for owners.
Registration - When some ad websites hide guest identities, we customized guest registration to comply with their terms. We never want to usurp their fees, but must keep properties safe, too.
Yield Management - When our telemetry provider amped up market data reports, our technology anticipated and quickly dovetailed it into our system, so our in-house rate guru could visualize tiny changes and use them to fine-tune rates. It’s a little like a video game and a whole lot like an NFL game plan.
Local Knowledge - Supplemented with data secured from local tourism websites that only we have because we build them, our rate-setting capabilities are more accurate than others.
Internet - Keeping access safe can be unpredictable, so our new use of "Mesh" Wi-Fi is keeping guests connected, but also requiring guest identification. Noise and occupancy limits can be enforced through non-obtrusive technology. You heard it first here.
Author: Wm, May, Vortex Managers
Blog #: 0860 – 12/31/21
Sponsor: Vortex Organization – We train quality people to help run unique Inns, Resorts and Vacation Rental Management companies, in an industry that has been a webby net of technology combined with good old fashioned property, guest and owner services. – VortexManagers.com
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