Blog

We want to keep you posted and publish occasional newsletters that can include news, information, opinions and data. Read everything we know.

Maintenance v Repairs - Lodging Newsletter May 31, 2021

By Wm, May
Published: 05/31/21 Topics: AirBnB, Branding, Channel Management, Lodging Newsletter, Vacation Rental Management, Vacation Rentals Comments: 0

The vacation rental industry is really a fun business to be in. It really is.

Of course, it is also a lot of work. A lotta lotta work. First, we need desirable vacation homes to rent out. They come in all sizes and shapes. There is a market for most any kind of property.

Rustic cabin in the woods? Yes, people love to get away.

Modern condo in the city? Yes, a place to center urban sightseeing.

Chalets in the mountains? Yes, where ski bums lay their sleepy heads each night.

Bungalows by the sea? Yes, so visitors can get to the beach easily.

A tiny home just about anywhere? Yes, but who would have predicted that?

Since our first operation opened in 1964, bit by bit, more and more of the public suddenly realize the advantages of staying in a nice multi-room place, complete with kitchen, bedrooms, bath and living areas. And, it's even better if the home has a great location, TV and internet. Or better still if there is a pool, a hot tub or other amenities.

But even though it’s a fun industry, and even though 99% of our job leaves smiles on the faces of guests and owners alike, the remaining 1% of our job is dealing with an unavoidable conclusion.

Properties need maintenance unavoidably.

No matter how careful guests are, damages happen.

So this month, your handy newsletter discusses the where, why, how to deal with maintenance and how it differs from repairs.

=====================================================================

There is good news. The incidence of guest damages at vacation rentals is very low. But the need for maintenance (not related to guest use) is persistent and necessary.

Maintenance - In our personal homes it is very easy to forget, or maybe not notice, water heaters fail, TV's lose life, and sofas become saggy, appliances quit, and blinds don't last forever. Neither do carpets. Linen's become see-through. Towels become scratchy. Plumbing needs plumbing. Electrical circuit breakers need replacement. It is a long list.

So here is a list of things owner should expect to replace, update or repair regularly:

Linens - Keep in good condition to avoid negative guest reviews.

Towels- Last longer than you might think, but not forever.

Blinds & Drapes - Keep them fixed. Keep them clean.

Water Heaters - They give no warning when they fail. But are easy and cheap to replace.

HVAC - Change the filters. Get regular inspections.

Electrical Panel - If your house is older than you are, expect breakers to break.

Plumbing - Clean your faucet heads to learn why they are running slow. Cheap fix.

Windows - Cracks in glass can appear when weather fluctuates significantly.

Appliances - No stove, refrigerator, washer, dryer, dishwasher or anything else lasts forever.

Electronics - TV's radios, phones and internet modems don't last forever, either.

Screens - Easy to replace and they keep your house clean, too.

Toilets - Why can't they make a handle that doesn't wear out every few years?

Keeping every little thing working well is simply essential. Do it yourself or have your manager take care of every little thing. But do take care of it. Inexpensive preventative maintenance can avoid the cost of expensive booking cancellations and negative online reviews.

Damages - It truly is good news, that guests are mostly careful and considerate and willful damages are very few. No matter the reason, guests are responsible for any damages they cause. Years ago managers charged guests a refundable "Damage Deposit", much like that used when a tenant leases a house or apartment long term.

Unfortunately, now days, every guest pays by credit or debit card. In recent years, Visa and MasterCard's policies have often refused to accept damage charges to a credit card, even if the cost is taken from a pre-paid damage deposit.

For that reason, professional managers switched to charging guests a smaller non-refundable fee for "Accidental Damage Protection." That method is then used to pay for damages up to a pre-determined amount, actually larger than what damage deposits previously covered.

Some costs may not be covered and the manager will pursue collection from the guest. Some advertising websites offer coverage, although that has proven to be unpredictable.

Responsibility - It is tempting to blame guests for anything that goes wrong while they are staying. But the difference between maintenance and damages must be determined before doing so. Guests are not responsible for inoperable appliances, faulty locks, or aging linens. But otherwise, if they break it, they need to pay for it.

Read more Leave comments

Author: Wm, May, Vortex Managers
Blog #: 0820 – 05/31/21
Sponsor: Vortex Organization – We train quality people to help run unique Inns, Resorts and Vacation Rental Management companies, in an industry that has been a webby net of technology combined with good old fashioned property, guest and owner services. – VortexManagers.com

Russian Roulette - Lodging Newsletter April 30, 2021

By Wm, May
Published: 04/30/21 Topics: AirBnB, Branding, Channel Management, Lodging Newsletter, Vacation Rental Management, Vacation Rentals Comments: 0

It was in the national news a few weeks back, maybe you read about it.

The deck of a home, on the Malibu coastline of California, overloaded with people, collapsed and sent a dozen or more occupants, crashing onto the rocks below. Emergency crews rushed to the scene, people were sent to the hospital, police reports were taken, and the media warned of overloading decks. But that was not the entire story.

Later reports revealed that the owner had rented the home for the weekend for a maximum of 6 people. When neighbors complained of too many people, the owner, living far away, telephoned the guests, "Pleading with them to leave."

For over 3 hours, she recorded the phone calls, eventually calling the police, but too late. A dozen people were hurt, some severely. She is lucky no one died, but there will undoubtedly be a lawsuit.

It seems the owner fell victim to the trap laid by AirBnB, VRBO and other websites, promising how easy managing your own home is. These websites promise owners can "Get Rich Quick" by simply listing online, finding a cheap housekeeper, and raking in the money.

The websites hide that the average home requires 500 hours a year of owner time, demands 24/7/365 monitoring, late night phone calls, and constant worries about experiences like the deck owner's.

When dealing with the public, no one can guarantee that every customer will behave. Troublesome customers are rare, but smart managers know how to train guests, before they arrive, on how to follow rules. Professional managers also know how to control guests during occupancy. Should a guest violate the rules, they know how to legally get rid of them in minutes. And the right manager will produce more income than they cost.

Amateur owners reflect poorly on the vacation rental industry, like the deck house owner who was trying to "beat a system" by failing to hire a reliable manager. These amateur owners put their homes and guests at greater risk.

This month's newsletter explains how owners can make maximum income with minimum fuss. Flip the page to read all about it.

===============================================================

In recent years, cities, counties and even home owner associations, have ramped up to regulate or prohibit vacation rentals, and all for a mathematically insignificant number of issues that nosey neighbors try to push on officials.

Bad Medicine: Governments hold hearings, listen to days of testimony, and dream up bandaid rules that seldom quiet critics, while stripping away rights that American property owners hold dear. Officials fail to grasp that, when issues do arise, they are almost exclusively caused by out-of-town, rent-by-owners who don't have the experience, skills, tools or proximity to responsibly manage their homes.

Hiring a kid down the street or a freelance housekeeper to "Keep an eye on the place" fails, because they lack management skills. They disappear when difficult work arises, like managing guest behavior.

Know the Ropes: Professional managers control the marketing and booking process, enabling them to qualify guests, put rules in writing, require signed contracts, and setup homes properly to educate and warn guests how to behave. This eliminates problems before they start.

The steps of establishing legally binding listings, contracts, rules and other documents are almost always skipped by rent-by-owners. Those same owners never even think about it and never commit to providing services 24/7/365, but that is the foundation of lodging management.

Full Service or A-La-Carte: The cost of hiring a manager will be easily offset by the additional income the manager will produce by securing higher occupancy and higher rates.

Companies like ours provide services a-la-carte and full service. Owners can pick and choose, so long as they setup their property to be safe and secure. Services are not free, but all pay off for owners.

Managers are not all created equal. A client switched to us recently because, when he called his current management company to report too many people at his home, the big corporate out-of-town management firm said, "Hey what do you expect me to do about it?"

"I know no one can guarantee every guest will behave," said the client, "but I expect management firms to know what they can do, how to do it, and then to do it."

Do-It-Yourself: The dream of doing things yourself runs deep. Those who would never do their own tax returns, never repair their own cars, or never fix their own plumbing, will try to manage one of their most expensive assets - their vacation home - even though they have absolutely no experience.

It is difficult to find a doctor, attorney, accountant who would consider managing their own rental home. They have done the math and find that hiring a professional manager is much cheaper than distracting from their own billable time. With us they make maximum income with minimum fuss.

Self-managing fills a need in some people to believe (incorrectly) that they are in absolute control, to be their own boss, and to own their own business. But with lack of training, sufficient staff members, and quick access to the property, do-it-yourself management is Russian Roulette. Just ask the owner of the Malibu deck home.

So if your home needs higher income, attentive management, and lower risk, call us today.

Read more Leave comments

Author: Wm, May, Vortex Managers
Blog #: 0813 – 04/30/21
Sponsor: Vortex Organization – We train quality people to help run unique Inns, Resorts and Vacation Rental Management companies, in an industry that has been a webby net of technology combined with good old fashioned property, guest and owner services. – VortexManagers.com

Be Picky - Lodging Newsletter March 31, 2021

By Wm, May
Published: 03/31/21 Topics: AirBnB, Branding, Channel Management, Lodging Newsletter, Vacation Rental Management, Vacation Rentals Comments: 0

Vacation rentals have been around forever. Did you know that many delegates to the U.S. Constitutional Convention in 1787 rented private homes during the meetings? Of course, they weren't called "Vacation Rentals", but they do mostly fit today's definition.

Why would the founding fathers prefer staying in private accommodations instead of a hotel? Believe it or not, there were no such things then as we know them today. But there were inns that had rooms and usually served food, too.

Maybe the delegates liked the idea of coming and going without being seen? Without disturbing anyone. Or maybe they liked the privacy while debating what were certainly earth-shaking questions.

Our first office open in 1964 and the world of vacation rentals has changed greatly, frequently and, sometimes, unexpectedly. The events of 9/11, the 2008 real estate depression, and now this dang thang called COVID have wrenched the industry, forcing managers to adjust and adapt. Not all have.

Although most of us were not around, or at least were not working (!), we know that past vacation rental management customer service pretty much included "Here's they keys, good luck." But those days are long gone.

Today, vacation rental professionals must provide 24/7/365 service, instant guest assistance, and careful property management. The internet changed the world and, very greatly, the world of vacation rentals.

Now guests can find, compare, quote, and rent homes all over the world. Photos, 3D tours, floor plans, online booking and reviews enable for careful shopping. Guests demand all of that and owners, who want to make maximum income with minimum fuss, deserve that.

But some property owners fail to get all they deserve because they choose managers for one reason instead of insisting on them all. Today's newsletter is a short-list of questions to ask possible managers. Don't settle for less.

=====================================================================

Local vacation rental managers, often fail to embrace every method available to serve property owner clients. Mammoth out-of-town managers focus on one aspect and ignore others. Each type of manager will promote one aspect of renting or another.

On the other hand, our goal is to provide every service every home, every owner and every guest deserves. That is a big order and no one is perfect, but as the old cliché goes, "It you ain't trying, you ain't doing."

Some questions to ask of a prospective vacation rental manager are obvious: How long have you been in business? What education do you have? What are your frees.? But indirect questions will reveal whether the manager can deliver what they say - or not.

PROFITABLE - Is your business profitable? (If not, they won't invest in technology and staffing.) We are and have remained so during ups and downs, while others borrowed millions and fired staff to stay in business.

TENURE - How many years have staff leaders been doing rentals? (Nothing trains managers like years in the field.) Partners here have invested decades studying and advancing their craft. We have seen everything and figured how to handle it all. No surprises for property owners.

YIELD - Do they employ Dynamic Rates? (If not, you get lower rates and, surprisingly, fewer bookings - all of which take money out of your pocket.)

ADVERTISING - Where will the property be advertised? (If they say just a few websites like AirBnB and VRBO, your property will get less visibility, fewer inquiries and fewer bookings.) We post listings on hundreds of websites, including every major media you can name.

HOURS: Are they open every day of the year and with instant 24/7/365 support? (If not, one slipped gear results in cancelled bookings, refunds and losses for owners.) We provide instant service because guests, owners and homes deserve it.

TECHNOLOGY: Which software do they use? (The wrong tech slows bookings and prohibits pricing strategy, taking money away from managing your home.). We created all our own software to stay 3 steps ahead of the competition.

PERFECT: Does they provide perfect management in all cases? (This is a trick question.) Properties are like snowflakes - no two are alike. No one can guarantee your home will be hassle free, but we can promise to provide maximum income with minimum fuss to you. It is our job to do the work and your job to profit.

- - -

SCORE CARD: It is our goal to provide all the services and programs of those giant vacation rentals, but with all the benefits of being locally owned and operated. We call it locally managed, globally advertised and technically superior. (Any manager without all of those is losing money for clients.)

If you would like to compare our services to other managers, please ask for our "How to Score Vacation Rental Managers". A long worksheet that will show how much we do for you and how little the other guys do. The form is free.

Read more Leave comments

Author: Wm, May, Vortex Managers
Blog #: 0812 – 03/31/21
Sponsor: Vortex Organization – We train quality people to help run unique Inns, Resorts and Vacation Rental Management companies, in an industry that has been a webby net of technology combined with good old fashioned property, guest and owner services. – VortexManagers.com

Why Tip? - Lodging Newsletter February 28, 2021

By Wm, May
Published: 02/28/21 Topics: AirBnB, Branding, Channel Management, Lodging Newsletter, Vacation Rental Management, Vacation Rentals Comments: 0

A new vacation rental landlord was appalled to find that the management firm put "Housekeeper Tip Envelopes" into homes. She incorrectly concluded that the housekeepers were not paid sufficiently.

Seems she has no idea how to be in the hospitality industry. Certainly housekeepers appreciate tips, but tips are not really there for the money.

Tips show appreciation.

Tips show recognition of the hard work.

Tips show respect for undesirable work.

Tips are the price you pay to avoid the job.

Tips show you are a kind person.

Maybe if she scrubbed floors, unclogged toilets, and pushed a vacuum until her hands grew callouses, and did it for years on end, just maybe she would begin to feel what it's like to be disrespected.

During the Covid crisis, it has been reported that customers are tipping restaurant servers, delivery drivers, and other service people, less than ever before. Of course, some consumers have less money available to leave tips, but for everyone else - shame on us.

Millions have lost jobs. Some have taken positions at lower wages. Some have been forced into part-time work. So now is the time to show more respect for people, not less.

Without much forethought our family has been trying to tip higher than usual nowadays. But this ungrateful client gave us a brand new idea. Not only is it time to tip everyone well, maybe it's time to start a movement - it's time to double tip everyone.

Tonight we stopped for fast-food take-out and tipped $20 on a $25 order, plus a big heartfelt THANK YOU to people willing to work in a steamy hot restaurant kitchen so we could have an easy meal.

The wonderful young clerk said, "Oh, that’s too much." To which we had to say, "Oh no, that’s just right." And the best part of tipping double is that you will get more out of it than the recipient. Generosity always benefits the giver.

===================================================

Do we brag too much in these newsletter? Or maybe we promote too little, because it is our duty to help clients make a good decision when choosing to become vacation rental landlords.

There are signficant differences in how to run a vacation rental, how to hire a thoroughly competent managers, how to deal with guests, what to think about all the advertising websites and their usurious fees. And even bigger issues confront someone cavalierly deciding to become a "Do It Yourself" owner.

Why would anyone want to DIY vacation rental management? There are those who need a hobby. Some feel it would be a joy to "talk" with guests. Some love the idea of sharing a home they are so proud of.

Those reasons are fine, of course, but the hidden factor in lodging managemement is that guests don't care about what owners want. It's not about the owner, it's about the guest.

Any owner can feel some success because, with today's online websites, most anyone, for most any kind of property can secure some bookings. But getting some bookings and getting all bookings at the highest possible rates is just not possible for most owners.

As the old saying goes, "Even a blind squirrel finds an acorn every now and then."

So the question is how much are owners losing by going Do it Yourself?

Without the kind of completely comprehensive marketing, advertising, distribution, cross selling, hospitality grade cleaning, quick maintenance, and reservation experts like ours, most owners are earning half what they should be earning. And working twice as hard.

A HomeAway.com study revealed that owners spend an average of 9.2 hours per week dealing with rental issues. And some of those are in the middle of the night.

Self managing may give owners a sense of control, but unfortunately many such owners are overly selfish and fail at the good hospitality test. Some think they are "cutting out the middle man" (manager's fee), but most are actually cutting their income and increasing their work greatly.

By speaking with hundreds of guests on the phone each week, we hear them scream complaints about dealing with owners directly. They talk about owners who are non-responsive, not clean enough, rude and demanding. Not everyone is cut out to be in the hospitality industry.

If you don’t love people, even when they are difficult, you can't succeed fully in this business.

During Covid we have received calls from DIY owners everyday whose housekeepers failed to show up to clean. These owners lived hundreds or thousands of miles from their rental homes. They thought all they needed was someone to come over immediately to clean their homes,

They begged, "Hey can you help me out just this one time?"

We helped where we could, but our time and allegiance must be to home owners who value the stabilty, reliablity and quality of what we do and realize the value of having a trusted management firm ready to handle every little thing.

Read more Leave comments

Author: Wm, May, Vortex Managers
Blog #: 0811 – 02/28/21
Sponsor: Vortex Organization – We train quality people to help run unique Inns, Resorts and Vacation Rental Management companies, in an industry that has been a webby net of technology combined with good old fashioned property, guest and owner services. – VortexManagers.com

Not What It Seems - Lodging Newsletter January 31, 2021

By Wm, May
Published: 01/31/21 Topics: AirBnB, Branding, Channel Management, Lodging Newsletter, Vacation Rental Management, Vacation Rentals Comments: 0

If you are one of our lovely and gratefully appreciated property owner clients, you may not need to read this letter. You have hired us so you can sit back, make maximum income and let us handle all the details, interruptions, unexpected events and, even, political disruptions. Geez.

But, if you are not a client or if you just want to know what is going on in the vacation rental industry, then this month we rant on a bit about Online Travel Agents (OTAs), how we work to maximize their effectiveness and minimize their negativ es.

For example, you may be aware that the formerly "couch surfing" website AirBnB, now focused greatly on vacation rental advertising, continues to dominate the gossip. They are just one of the hundreds of websites on which we list lodging properties and from which we get a steady stream of guest bookings.

In December, AirBnB "went public", offering to sell its stock on the Nasdaq Stock Exchange. It was baffling. How does an investor value a company that had 2.25 billion dollars in revenue and a negative profit of 697 million dollars! Wow.

We want to let our clients know we have never operated like that. Service businesses - like vacation rental and lodging management - are not wildly profitable. We don't bleed money. And we are not counting on a big stock market score to survive.

Unlike AirBnB, we don't grow for the sake of becoming world famous. Maybe it's old fashioned, but our goal is to take care of owners, guests and staff members. Your property's future is safe and secure with us.

================================================

All About Channels - Accepting bookings from AirBnB, VRBO, Booking.com, Expedia and many others (the industry calls them Online Travel Agents "OTAs" or "Channels") is expensive. Most charge the property and the guest a commission. So, long ago we adapted and created software that marks ups rates so that guests pay those.

Expensive - Some five years ago, we were hired to launch rentals at a new resort, and it was a huge success. Thousands of nights were booked at a property still under construction. Each time a guest checked-in at the front desk, who had booked through an OTA, they were told or given a form that explained that they paid 15 to 20% too much by booking through a channel.

Repeat Visitors - A funny thing happened the following year. Of all the OTA guests who returned, 75% booked through an OTA again and paid too much. Foolish yes, but those customers fell for the OTA hype and that just reveals the power of marketing.

Complications - Channels increase costs in other ways. Their guests are not self sufficient - such as they may not answer phone calls, don't read driving directions, can't turn on TV's and generally expect instant service, even at 3 am. That may be reasonable, if the "host" of the couch you are surfing is sleeping in the room next door, but more difficult when homes can be spread out many miles from staff.

Book Direct- For years, there has been a campaign asking managers to avoid advertising on channels, or at least to decrease the portion of business they accept from them. Unfortunately, that is just foolish.

Branding - OTA's have convinced people that they have all available properties in their catalogue (so to speak), that they have the lower rate (which is clearly untrue), and that they get special perks like Points (that can be used for more travel - after you earn a few billion of them).

Performance - Channels do offer one compelling advantage, By demanding the hated percentage, at least they only get paid when they send us rental income. In decades past, conventional media, such as newspapers, radio and TV, took the ad dollars without so much as a wink of a guarantee.

Newbies - It must be admitted that OTA's have another advantage. They can bring in new guests who have never rented a vacation rental home before. This expands the market for everyone. The steady growth of the industry over the past two decades is a direct result of travelers discovering the joys of renting a private home.

Conversion - So, it becomes our job to convert those channel guests into direct booking guests. It's better for them, better for properties, better for owners and, certainly, better for us to. We do that with printed "Table Tents" in the homes, including Book-Direct reminders on all emails, and even by reminding guests in phone conversations.

We won't stop the tsunami of OTA growth, but we can improve the situation for every home we serve.

Read more Leave comments

Author: Wm, May, Vortex Managers
Blog #: 0810 – 01/31/21
Sponsor: Vortex Organization – We train quality people to help run unique Inns, Resorts and Vacation Rental Management companies, in an industry that has been a webby net of technology combined with good old fashioned property, guest and owner services. – VortexManagers.com

2020 Hindsight of 2020 - Lodging Newsletter December 31, 2020

By Wm, May
Published: 12/31/20 Topics: Covid-19 Virus, Do It Yourself Rentals, Lodging Newsletter, Vacation Rental Management, Vacation Rentals, Venture Capital, Yield Management Comments: 0

Did you think 2020 would never end? Did it feel like it would last more than the usual 12 months? Or was it so wonderful for you, that you really wanted to extend the year longer?

Nah, let's admit surely no one can feel that way. But we can all agree that 2021 will be the first year in history that looking back will truly allow for 2020 hindsight.

For two decades, everything in Vacation Rentals and specialty lodging has grown and changed constantly and at an ever-increasing pace. Then Covid sped up changes even faster. Even owner income went up almost everywhere.

I am proud as punch to give credit to all our wonderful team members who rose to the occasion last year and are charging forward in this one. There are more people here than meet the eye.

Many work onsite cleaning and maintaining houses, providing guest and owner services. The onsite management partners and others all outpaced the competition.

Behind the scenes, accountants, software engineers, the reservation team, graphic artists and photographers, client representatives and even our board members - every person has pulled double duty this year. So, hugs and kisses.

And now, attached are our predictions for the new year.

===========================================================

They say that predictions are a fool's errand. But, for our lodging industry at least, we are going to foolishly take a stab at what to expect.

Vacation Rentals - We predict that the industry, which has grown steadily for decades, will continue to generate healthy returns for second home owners, especially for those who use our services. Nothing has slowed it down, including 9-11, the 2008 recession and not even Covid.

Covid - We predict that even more families will discover that vacation rentals offer a great respite to work-at-home, study-at-home and be-together-at-home. They can socially distance at the beach, in the mountains, at the lake, and on the ski slopes.

Drive To - We predict that even more guests will realize they can easily to drive to our locations, without jumping on a tiny narrow aluminum tube - also called an airplane. This year, folks may start flying more, but drive-to destinations will continue to prosper.

Rent By Owner - We predict that even more do-it-yourself rental owners will hire us when their amateur cleaners mess up or fail to show up, and when piddling maintenance needs require long drives, or when they realize they are making half as much money at twice as much work compared to what we can do for them.

Complexes - We predict that Condo Associations, Inns and Resorts will join us as they see how our marketing and sales services can make running their properties easier and more profitable.

Dynamic Rates - We predict that the science of Yield Management will continue to become so intricate that property owners will continue flock us, as they realize how much their technology-challenged managers are losing for them.

Venture Capital - We predict that investors in those over-leveraged, corporate vacation rental management companies will stop dumping money into their unprofitable business. Wise property owners will jump ship and into our program for stability and income.

Corporate Downfall - We predict that the corporate, out-of-town vacation rental companies will stop their come-on practice of promising profits to owners that they have failed to deliver.

Regulations - We predict that xenophobic governments officials, who were determined to kill the Golden Goose of tourism, will admit that vacation rentals are the cleanest, safest, quietest industry their cities and counties could ever hope for and can offset the devastating effects that Covid has wrought.

Partnerships - We predict that only service companies made up of partners, like ours, will continue to the kind of commitment to quality that every home needs and deserves

Rock Stars - We predict that Penny, Jackie, Salman, Trina, Evelyn, Brandon, Ozair, Kate, Barbara, Kylee, Fahim, Samael, Stephen, Jerry, Hisham, Simon, Jan, Chris, Nichole, Nichole and Nichol and all our team members will continue the commitment, dedication and expertise that make us so proud.

Invitation - We predict that property owners, who want maximum income with minimum fuss, will jump ship and join us soon. 2020 hindsight shows them that now is the time.

Read more Leave comments

Author: Wm, May, Vortex Managers
Blog #: 0807 – 12/31/20
Sponsor: Vortex Organization – We train quality people to help run unique Inns, Resorts and Vacation Rental Management companies, in an industry that has been a webby net of technology combined with good old fashioned property, guest and owner services. – VortexManagers.com

Covid Changed Nothing - Lodging Newsletter November 30, 2020

By Wm, May
Published: 11/30/20 Topics: Covid-19 Virus, Lodging Newsletter, Sports, Vacation Rental Management, Vacation Rentals Comments: 0

Let us not be irreverent.

Surely, Covid changed things, but it has seldom changed them wholly and unequivocally, no matter how abrupt that may sound.

During wars, life continues.

After a hurricane, the population digs out.

During the flu pandemic of 1919, folks wore masks for a time, many died, and the rest carried on - as rude as that sounds.

Some parts of life always have been, are now, and always will be, difficult. Luckily, some never change.

Now is a good time to make a list, so we do not forget when the next life-altering event takes place.

Attached are just a few.

==================================================================

No matter the weather, no matter the time of year, or the time of day, in the wonderful park that sits across the street from our offices, if the field lights are on, those crazy soccer players are out there running in circles. Maybe, there are even more of them now.

Growing up we did not have soccer. Football, basketball and baseball were king. If anyone had called soccer "Foooooooooootball", we would have been very confused. I find it humorous that their game involved kicking the ball with the foot, while ours had almost nothing to do with feet. Somehow in the United States, "sports football" became soccer here and it took decades to become popular.

Covid forced many to stay home and watch television. The majority of Americans love their TV and spend an average of 21 hours a week glued to the telly. Now, none of us can avoid admitting that we were watching TV and, yes we further must admit we really love our screen drug of choice. Unless, of course, we compare it to computer screens, at which we spend twice the time on average.

The idea that everyone in the country or the world agree on everything ignores history. Never happened. Never will, I fear. Politicians still scream about who is the most right and the most wrong.

Protestors will continue to bring grievances, justified, very justified, or not. Their desire to be heard mirrors other times over centuries when groups felt compelled to forward causes, sometimes regardless the needs of other people. This time they have been ignoring the disaster of global sickness.

Away from websites, radio, television and newspapers, more momentous events are taking place that show how nothing has changed. People are so in love that they find ways to get married. As, now, so can men and men, women and women. That changed before the virus.

Parishioners still attend church to find the guidance that they have always required. Jews need the Sabbath. Muslims need daily prayers. Hindus pray in their homes. Atheists and agnostics feel none of those leanings and embrace their unchanged opinions.

Students still yearn to learn, even though the classroom is now in their homes, the teachers appear on screens, instead of in front of blackboards, and recess means running around your own yard, instead of the school yard.

People who were rude, remain that way. Those who were addicted to working, never missed a beat. Those who worship money, attended that church religiously. Some figured out how to prosper during times that were financially devastating for others.

But best of all, people who were kind, remain kind. Sometimes their kindness became more visible. Humble people quietly stepped forward and served the universe - retail clerks, transit workers, caregivers, medical staff and, even, those unfairly maligned who work at rest home facilities.

Unfortunately, people have died and in larger numbers, and far more frequently than is fair. Many others suffered grievously at the hands of a devious, invisible devil, which causes death and destruction when its only goal is to live and grow.

Those kinds of germs have not changed. They have been around forever and will be around again in the future. We were better prepared this time than last, and will be even better prepared next time.

Read more Leave comments

Author: Wm, May, Vortex Managers
Blog #: 0806 – 11/30/20
Sponsor: Vortex Organization – We train quality people to help run unique Inns, Resorts and Vacation Rental Management companies, in an industry that has been a webby net of technology combined with good old fashioned property, guest and owner services. – VortexManagers.com

Big Business Falters - Lodging Newsletter October 31, 2020

By Wm, May
Published: 10/31/20 Topics: Lodging Newsletter, Newspaper, Vacation Rental Management, Vacation Rentals Comments: 1

Defining success in any business should be judged in more ways than just by whether a company makes a profit.

Vacation rentals have been around by forever. Delegates rented private homes when they traveled to Philadelphia to meet and draft the Declaration of Independence in 1776. Although our first vacation rental operation started in 1964, many of us here today began about 20 years ago.

But, boy, have we noticed fast moving changes in those two quick decades. Houses are better and often bigger. There are far more of them. Rental rates have gone steadily upward. The number of people renting homes has climbed up steadily every year, including during the 2008 recession. But, guests are demanding more amenities and instant service.

After a huge drop during the pandemic, even more travelers discovered private home rentals and that will surely expand the industry, even after that deadly virus is dead and gone. (Yes, it will happen.)

But the growth has converted our little 'cottage industry' into one assaulted by corporate behemoths. They bring greater visibility, but fail to judge their success by the things that count most - quality, personal satisfaction and integrity.

In dealing with the Seattle Times newspaper decades ago, we learned what it was like to deal with powerful bullies who get too big for their britches. They charged top dollar, had embarrassing journalism, provided low-ball quality, and were smug and difficult to deal with.

Today, they beg people to advertise and plead with the world to give them another chance.

Now, the same is happening with all the large vacation rental lodging advertising websites. They promise too much, deliver too little, brag in never-ending PR releases, and reveal their quest for profit at the expense of doing 'great work.'

===================================================================

Just a decades ago, a little known "Couch Surfing" business figured out that horning in on vacation rental advertising was more profitable than selling room stays on the cheap. Now, AirBnB is a giant.

Five years ago Expedia purchased the HomeAway company, operator of VRBO website, for 4 billion dollars. Then, within 60 days began tacking on a "guest service fee" that produced $400 million in bottom line profitability with the wave of a software wand.

In recent years, several management corporations raked in hundreds of millions in capital to buy up local vacation rental management companies in their quest to consolidate a fragmented industry. Their greedy system pays corporate officers and bankers big bucks, while short changing housekeepers and other workers. That resulted in thousands of disparaging on-line reviews. And all because they put profit ahead of performance.

AirBnB laid off 5,000 people and stopped answering phones, but saw fit to unilaterally change cancellation policies for managers based on hidden terms in their online small print.

VRBO fired thousands of people, stopped answering phones making it impossible for managers to get help. Just today it took 12 phone calls for them to admit that the assigned representative was canned long ago and no one knew who replaced them.

Booking.com has faltered. TripAdvisor is flailing with ever-changing tactics and policies.

Just a month after the pandemic ramped up, one of those corporate management firms simply closed its doors and disappeared. Another laid off 90% of their staff and had to borrow $100 million to stay afloat.

This summer, we received dozens of calls from guests of the corporate managers, asking us how to reach them, after being kept on hold for hours. They knew we were not part of those goofballs, but were desperate for help. We did what we could, but had to say, "Rent from our local stable management company to avoid those problems."

HUMBLE & KIND

This report is not to praise ourselves. Everyone has been affected by the Pandemic. But we never stopped answering phones. Our always smiling team members cleaned homes rigorously. Our software engineers quickly created responsive tools. And everyone worked overtime, while other companies cowered.

We must admit that less important questions take longer, while we work to serve guests, manage homes and maximize income for owners.

We are happy that our team members continued to make a living, but at the end of the day, we get our satisfaction by knowing everyone here performed above and beyond.

We appreciate the kind words from clients and guests who see our added burden. And, if you self-manage your own home, call us to earn more. If you use another manager, call us to get the kind of service they fail to deliver.

Read more Leave comments

Author: Wm, May, Vortex Managers
Blog #: 0795 – 10/31/20
Sponsor: Vortex Organization – We train quality people to help run unique Inns, Resorts and Vacation Rental Management companies, in an industry that has been a webby net of technology combined with good old fashioned property, guest and owner services. – VortexManagers.com

Adapting to Change - Lodging Newsletter September 30, 2020

By Wm, May
Published: 09/30/20 Topics: Behavior, Housekeeping, Lodging Newsletter, Vacation Rental Management, Vacation Rentals Comments: 0

A funny thing happened on the way to the Covid mess..

Ok, there is nothing funny about Covid, but there have been numerous changes to the world in general and to lodging in particular which are unexpected or even bizarre. This letters explain what they mean to property owners and how we have adapted to the upheaval.

After the March deluge of cancellations, bookings surged greater than ever before. There are many factors, but the biggest one is people just wanted to "get out of town" and driving-to destinations won out.

Staying in a private home or small lodging facility allowed guests to remain socially distant and yet allowed them to get into the out of doors.

With shopping, restaurants, movies, and other past activities prohibited, "discretionary income" actually increases for folks still employed.

For these and other reasons, rental income grew for most homes but management had to recognize and adjust many other factors. Some of these alterations had been inching into existence before Covid, but it escalated the changes.

Some changes require property owners to recognize and adapt to them fast in order to accommodate the many new guests anxious to rent their homes. Owners who accept change will prosper. Those who don't will lose out.

======================================================

TREND - Vacation Rental popularity has grown steadily for two decades, right through the world shaking events of 9-11 and the economic travails of the 2007-2008 real estate depression. Once guests try a vacation rental, they stay at hotels less, and our industry grows.

NEWBIES - This summer, additional guests who had never rented a vacation home before were booking. Those "Samplers" will permanently embrace rentals just as those did before.

But first-timers are always sensitive to every little thing. They make incorrect presumptions about what a rental is and is not. They expect 24-7 service, they complain if the weather is bad, and if there is not a 100 quart baking pan in the home. As before, the solution is to provide ever increasing amenities, more service, and higher hospitality for those traveling to relieve stress and strain in their lives.

SENSITIVITY - Every lodging manager strives to keep guests happy. A decade ago, the arrival of online guest reviews made that mandatory. Covid sensitivity increased illegitimate comments

HOUSEKEEPING - Our cleaning has always exceeded guidelines, but we increased training reminders and rewarded staff. Newbies ask lots of questions, so we answer them over and over again.

MAINTENANCE - Our staff always seek to fix every little thing very fast. But if something larger breaks - such as a water heater - now it must be replaced same day. Notifying owners in advance takes a backseat to taking care of maintenance wiki wiki (quick) as they say in Hawaii.

AMENITIES - Owners got to decide what amenities they offer in their homes including Internet, Cable TV, and local phones. Now they have no choice. With work-at-home and study-at-home, an owner who omits any required amenities loses tens of thousands of dollars per year. For some it is time to join the current world.

LATE BOOKINGS - Decades ago guests booked far in advance, often six months to a year. Although the "booking window" has decreased over the years, Covid bookings are made a few days or a few weeks prior to arrival.

RATES - In March our Robust S2D2 Yield Management software said, "Hey where did demand go?" but we held rates and waited. Early May it said, "Demand is skyrocketing. I am raising rates." Each morning we followed the Las Vegas idiom to "let it ride" watching rates go ever upward.

EARLY - LATE - With Covid cleanliness concerns, it is odd that many more demand early arrivals and late departures. Our methods of managing requests proved even more valuable during this time.

INSTANTEOUS - Guests have always expected quick service, but Covid demands instantaneous. Forgot the code? Answer the phone and give it to them (again.) Power goes out? Determine if it's wide spread. Need local restaurants? Provide the answer cheerfully of course. Forgot driving directions/? Stay on the phone and direct them step by step.

GROWTH - Projecting income was impossible but beginning in April, dates booked up last minute and owners made more money than ever before. Covid has turned the world and specialty lodging on its ear yet again. Managers who adapt fast will see owner income soar.

Read more Leave comments

Author: Wm, May, Vortex Managers
Blog #: 0790 – 09/30/20
Sponsor: Vortex Organization – We train quality people to help run unique Inns, Resorts and Vacation Rental Management companies, in an industry that has been a webby net of technology combined with good old fashioned property, guest and owner services. – VortexManagers.com

Smell the Roses - Lodging Newsletter August 31, 2020

By Wm, May
Published: 08/31/20 Topics: Education, Lodging Newsletter, Vacation Rental Management, Vacation Rentals Comments: 0

Is it time yet to take a long look at 2020? Does it seem like everything has changed? That things are upside down?

Nah. I would like to suggest that nothing has really changed. Yes, there have been some bad things, but the world is still advancing, improving and getting better.

Sure, we can always focus on things that need to be done, and often because their effects are negative. And, yes indeed, we must do that.

But getting lost in frowns and worry causes us to ignore that truly fabulous things are happening every day.

When one vocal expert proclaimed that the world was "going to hell", noted columnist P.J. O'Rourke said he could prove him wrong with one word - DENTISTRY. He said 100 years ago 8% of the population died from impacted teeth, which are now a thing of the past.

It's been said that more people have died in the history of the world from tuberculosis than are currently alive on the planet. Let's be thankful we don't live in an era when TB, dysentery and typhus were everywhere. No matter what television, newspapers and the internet want you to believe - it’s a great time to be alive.

So for our clients, staff, family and friends we would like to remind everyone that "this too shall pass" (the bad things), but that good things -- including medical wonders, scientific breakthroughs, instant communications, and access to knowledge -- will be here forever.

============================================================

It may be difficult to believe, but every day things are getting better and better. Here are some good ones to remember.

Video Calls - As a kid, many of us dreamed of the day when we would have video telephones. Never did we think it would happen like it has, or be as widely adopted. But happen it did and now you can talk to lost long friends and relatives, or make new friends, anywhere in the world.

On a skype call to promote her new book "Bunheads", Prima Ballerina, Misty Copeland, shrieked with laughter, when a dozen tiny dancers joined her, all with their hair tied up in buns. Neither she nor the kids could dampen their joy. They to meet their hero and she to feel their love. Never have there been so many smiles on one small screen.

Togetherness - Everyone misses dining out, but families are spending more time together. More books are being read. More movies watched. And discussions are being held on race, prejudice and faith like never before.

Business - While certain industries have been turned on their heads by COVID, others have prospered. Unfair of course, but it is simply the outcome. As always, customers make the decisions and they change what they want fast.

Location - The system of workers sitting together in the same physical location didn't happen by accident. Collaboration, comradery and communications have always advanced business and, certainly, society. Now leaders have been forced to recognize that many tasks can be done at home, eliminating the cost and inefficiency of commuting. It was a good idea before, now it's brilliant.

Schooling - Children need other children for social reasons, and distance learning won't fill the gap entirely, but instantly parents realized it could be done. Except for the added burden on parents, spending more time with their offspring can be enlightening.

Getting Away - In our little niche of vacation rentals and specialty lodging, guests realize they can work and study from rustic, rural and recreational areas just as easily as being in a city. They need not go to jam-packed hotels and theme parks. There is a big wide world to explore and the jump in lodging proves guests are enjoying themselves.

Consumption - With COVID, auto and airline travel has decreased, lowering consumption of fossil fuels. The demand for consumer goods has plummeted, indicating some of us realize we didn't need quite as much of everything as we once thought.

Alone Time - Sitting on the couch, reading a book or playing board game with family distracted us until many folks realized that going a bit slower, and avoiding crowds has its own charm.

Change - Interruptions to our busy bee world reveal what made mankind flourish - the ability to change. Our ancestors came down from the trees, wandered the plains, climbed the mountains and sailed the oceans, sometimes because they yearned to see new things. But more often to get away from bad and move toward good. We will do the same and for the same reason - because we must.

Do yourself a favor today. Make a list of the good and great things in our world today. By comparison, today's interruptions are nothing.

Read more Leave comments

Author: Wm, May, Vortex Managers
Blog #: 0786 – 08/31/20
Sponsor: Vortex Organization – We train quality people to help run unique Inns, Resorts and Vacation Rental Management companies, in an industry that has been a webby net of technology combined with good old fashioned property, guest and owner services. – VortexManagers.com

No More Hand Me Downs - Lodging Newsletter July 31, 2020

By Wm, May
Published: 07/31/20 Topics: Lodging Newsletter, Vacation Rental Management, Vacation Rentals Comments: 0

Our hearts continue to go out to those made ill by Covid-19 and especially those who have lost their lives. We also feel for those who have lost their jobs and are suffering financial loss.

We are lucky indeed that consumers continue to patronize vacation rentals. The move from conventional lodging to vacation rentals and specialty lodging has been growing for several decades.

But as Covid hit, even more people decided the best and safest place to get away was a clean, isolated vacation rental home in our wonderful destinations.

Dolly Parton said, "Storms make trees take deeper roots."

So we are inviting all of our clients to seize on this opportunity to grow their rentals even further. The opportunity is now.

Attached are ideas. Some cost money, but all will return far more income than they cost. With the extra income generated this summer, now is the time to double-down and grow further.

Join us. Call and ask how.

================================================================

Decades ago, vacation rental guest services pretty much consisted of "Here are the keys. Good luck." Over time, guests started paying more and demanding more. Now Covid has quickly raised expectations much higher.

There is no longer a market for properties that have missing amenities and upgrades. If a guest unknowingly books a home without good amenities, they will demand refunds. The giant online travel agencies like Airbnb will side with them.

Hand Me Downs - Sending used towels, linens, furniture, pots and pans from your primary residence to your second home will lose more money than it saves. Invest in the basics and replace them as needed.

Textiles - If you can see through your sheets, towels, or other textiles, they are far too old. Keep twice as many fluffy, thick white textiles on hand. (Only one set will be left out for each guest, but extras are stored away to handle quick arrivals.)

Internet - If you don't have fast internet, guests will avoid your property like the plague. With work-at-home and home schooling, investing in high-speed internet prints money for home owners. Avoid internet at your own peril.

Cable TV - Yes, some guests will stream Netflix and other channels, but without basic TV channels, including local network affiliates, many guests say no to your house. Even a budget Cable TV package will work. If you can't get Cable, using Satellite TV is OK, but a sad replacement for many guests who seem unable to operate it.

Mattresses - The biggest complaint from guests worldwide is of "well-used" mattresses. If your mattress sags, or is too hard, it's time to replace it. Doing so will cost less than losing bookings.

Furniture - It takes many years to "wear out" couches. You may not notice, but if your bum hits the floor when you sit, guests will be livid. Don't make guests feel like they are sitting on Great Aunt Alice's living room sofa. (Please, no doilies.)

Decorating - Yes, you can have too many knick knacks in the home. Most people are not designers, but homes nicely decorated with paint, throw pillows, vases and the like, show great in photos and rent more often. Here is one idea - homes that have replaced deck railings with glass look brand new and preserve the view.

Windows - It takes decades, but even window frames, glass, and sliders begin to age. If you have a window with a broken seal, it's gotta get fixed to save you energy costs and avoid guest complaints.

See the new show "Vacation House Rules" on HGTV to see how upgrading homes greatly increases income. One of its rules is "Put yourself in the guests shoes." In other words, if you were paying good money to stay in a vacation home, wouldn't you want the home to be attractive?

The show does not reveal how to increase income with great marketing, photos, automated pricing and reservations sales pros, but we already do that for you. Every home is unique and has an audience, but each home can make more money, if owners doll up their place.

Read more Leave comments

Author: Wm, May, Vortex Managers
Blog #: 0782 – 07/31/20
Sponsor: Vortex Organization – We train quality people to help run unique Inns, Resorts and Vacation Rental Management companies, in an industry that has been a webby net of technology combined with good old fashioned property, guest and owner services. – VortexManagers.com

HelpBookMe Implements Version 3.0 or S2D2 Pricing System

By William May
Published: 06/03/20 Topics: Software, Sunspots Vacation Rentals, Vacation Rentals, Vortex Managers Comments: 0

Although the Vortex Organization first inserted yield management tools into their HelpBookMe lodging management system years ago, today they announced release of version 3.0 of tools referred to as S2D2 for "Seasonal, Strategic, Dynamic and Distributed".

Salman Arshad, chief engineer notes, "Artificial Intelligence pricing is based on the simple idea of Supply and Demand. But predicting supply and demand is a complicated undertaking because variables change frequently and quickly."

Yield Management, sometimes called "Dynamic Rates", increase or decrease based on the general economy, local and regional economic factors, the features and amenities of each property, local events and circumstances, prior day, week, month and quarter pricing, competitor rates and, even, the weather.

S2D2 rates are based on artificial intelligence that queries over 8 billion dollar points every evening, chooses the factors affecting every individual property, and then applies them to our geographic markets right down to the individual vacation rental home or lodging unit.

"Of course our pricing is based on sophisticated and ever changing algorithms, but we still apply manual review, oversight and, sometimes, intervention," said Kate Quinn, account manager at Vortex. "That is why our product name acknowledges all of those important factors."

"Studied" means constant inspection of what competitors are charging for similar and dis-similar properties. "Strategic" rates are set differently depending on time of the year, the season, and in accordance with local events.

"Dynamic" means that rates are adjusted regularly based on occupancy, advance notice and other factors. "Distributed" requires properties be widely advertised on every productive website and through conventional media to ensure that those who might demand the property know it exists.

You cannot have one of those elements without the others, otherwise the science of yield management would be incomplete. After extensive testing, results show that S2D2 version 3.0 can increase both occupancy and rates, resulting in more profit for property owners.

"It is counter-intuitive to recognize that S2D2 does not care what the day of the week is, what the season is or even if there are holidays." explained Arshad. "Instead, with constant calculation, the software foresees trends and adjusts rates to be at the sweet spot that fosters both occupancy and optimal rate."

Another reason yield management works so well is that, surprisingly, travelers have become accustomed to it and, in fact, learn to use variable rates to change their behavior. In other words, demand for lodging ebbs and flows based on rates.

The HelpBookMe technology and especially version 3.0 help charge the highest possible rate on the most popular dates. Modest rates are charged during shoulder seasons. And low rates are set for slow seasons to attract guests who would not otherwise consider booking.

Yield management shines during good economies, but quickly recognizes and reacts to negative events such as economic downturns, regional weather, and any happenings beyond anyone's control.

William May, a Vortex leader admits, ""Every owner loves the idea of high rates, but pride of ownership can be wounded when they look at lower seasonal rates. But once they see the growth in annual income, owners become quick converts to our S2D2 dynamic rates."

- - - - - - - - - - - - - -
Vortex Managers is a network of trained vacation rental management companies and provides its clients with the resources of giant lodging corporations without the cost or delay. HelpBookMe is a proprietary lodging management software system perfected with thousands of hours by expert engineers. For more information on Vortex, call or Email: Info@VortexManagers.com, or Website: www.VortexManagers.com

Read more Leave comments

Author: William May – Manager, Vortex Managers
Blog #: 0746 – 06/03/20

The Little Things - Lodging Newsletter January 31st, 2020

By Wm, May
Published: 01/31/20 Topics: Lodging Management, Lodging Newsletter, Vacation Rentals Comments: 0

If you have been reading these monthly updates for long, you know we have a propensity to quote songs, stories and even poetry. That is because creative endeavors remind us of obvious truths, and say it in a way we might all remember.

Property management is a seemingly simple career. Talking about it can be a bit dry. And the real work of those who serve is invisible to clients. Most cannot imagine the intricacies of the job.

In recent years, our industry has been plagued by self-promoting, venture-capital chain management companies, who want to manage homes from thousands of miles away. They are willing to lose millions of dollars per month in hopes they buy up the market before they run out of cash.

We see this a bit differently. Actually, we see it much differently.

Yes, we have every tool they have and then some. But we also vest our work in little things that make a big difference to guests and to property owners. Focus. Focus. Focus.

"Great things are done by a series of small things brought together." - Vincent van Gogh

==================================================================

Hundreds of little things contribute to great guest experiences and hundreds more provide property owners with complete service. Our daily regimen avoids problems and ensures quality.

Penny - Every human can learn how to be calm and helpful to every person who calls, even when guests lock themselves out of the home at 3AM. It's not by accident, but rather by determination.

Jackie - If a home has been vacant for more than a few days, we go to each of them to double-check for dust, turn on the front door light, check the heat and - it's odd to say - flush the toilets to make sure there is no "ring."

Jon - It astounds me that other managers don't create floor plans for every property on their website. Of course, they haven't figured out to do them great and affordably like we have.

Kylee - Software speeds up the monthly statement closing process, but every item on every report is double-checked by hand because, well because we would be embarrassed if it was wrong.

Simon - No one likes criticism, but no one is perfect. So email surveys are sent to every guest. We sell them great stays but need to know if any little thing was off the mark.

Salman - Advertising on every possible website is the only way to ensure maximum demand for every property. That takes technical integration for rates and dates, and daily tweaks to the system are incessant.

Kate - When starting with a property we have the world's longest checklist. Would you want to get on a jetliner where the captain did a short checklist? Same thing with rentals. We do nothing by chance.

Fahim - In addition to our management websites, we build local tourism websites. Maintaining lists of activities, events, shops and restaurants takes far more time, but we attract even more guests than the other guys.

Bronson - In a hotel, it's is called "Night Auditor". Here we just call it constant auditing. Reconciling inbound payments from websites and guests requires great attention to details plus thousands of key strokes.

Lenny - After a long day running to properties with a checklist, I make a list of anything that might have been overlooked. And then I double-check it the next day.

James - After 15 years paying for Dynamic Range photos I am happy to report the competition never catches up. Superior photos gather more attention and produce more income. I hope they never figure it out.

Quinn - Answering the same repetitive questions from guests can be tiring, But some guests have been planning for years and its my job to make their dreams come true. It delights me.

William - My father once said, "It is necessary to master that we dislike the most" and then everything else is easy. We challenge everyone here to embrace the little things every day. It really is the secret to doing great work.

Read more Leave comments

Author: Wm, May, Vortex Managers
Blog #: 0718 – 01/31/20
Sponsor: Vortex Organization – We train quality people to help run unique Inns, Resorts and Vacation Rental Management companies, in an industry that has been a webby net of technology combined with good old fashioned property, guest and owner services. – VortexManagers.com

Inch by Inch - Lodging Newsletter October 31st, 2019

By Wm, May
Published: 10/31/19 Topics: Channel Management, Lodging Newsletter, Photography, Vacation Rentals, Vortex Managers Comments: 0

Whether building a house, a space ship or a winning basketball team, the direct and efficient way to achieve greatness is to approach projects inch-by-inch. There are no short cuts. Read more Leave comments

The Great Expectations of the Vacation Rental Industry

By William May
Published: 10/24/19 Topics: Vacation Rentals, Vortex Managers Comments: 0

Why did a father disown a teenage son who consistently earned straight A's in school, played all the major sports, attended church with the family, was an eagle scout, volunteered for every worth cause, was president of the student body and treated everyone, young and old with smiling respect. Read more Leave comments

What Guests Want - Lodging Newsletter September 30th, 2019

By Wm, May
Published: 09/30/19 Topics: Advertising, Channel Management, Dynamic Raes, Employment, Lodging Newsletter, Photography, Property Management, Vacation Rentals, Vortex Managers Comments: 0

The only trouble we have with giving customers what they want, so we can produce absolute maximum income for owners is pleading with and even begging owners to do the little things necessary. Here is what guests want. Read more Leave comments

Dispatch Magic - Lodging Newsletter August 31st, 2019

By Wm, May
Published: 08/31/19 Topics: Lodging Newsletter, Vacation Rentals, Vortex Managers Comments: 0

Help us help you by reading the ins and outs of what has become a very intricate intense industry. Read more Leave comments

Bringing News - Lodging Newsletter July 31st, 2019

By Wm, May
Published: 07/31/19 Topics: Lodging Newsletter, Vacation Rentals, Vortex Managers Comments: 0

It's not bad news, usually it's good news, but it's always news. Read more Leave comments

Surprising Internet - Lodging Newsletter June 30th, 2019

By Wm, May
Published: 06/30/19 Topics: Lodging Newsletter, Vacation Rentals, Vortex Managers Comments: 0

We have now spent a dozen years building software used for many reasons, but one is just to fight the war for more advertising visibility. Here are just a few challenges we work on every day. Read more Leave comments

Quick Tips - Lodging Newsletter May 31st, 2019

By Wm, May
Published: 05/31/19 Topics: Lodging Newsletter, Vacation Rentals, Vortex Managers Comments: 0

- How many hours does it take to self manage? Experts say 520 hours per year. - Will I make more money self-managing? No. - Why would I self manage? You need an unpaid hobby. - Should I limit occupancy in my place? Absolutely. Read more Leave comments

1 2

DETAILS: We work to keep this information up to date, but details do change from time to time based on circumstances, often on short notice, and sometimes beyond our control. To verify any answer or other information you may need, please call or email us anytime. Allow a reasonable amount of time for response. Only legitimate inquiries will be answered.