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Lodging Update October 31st, 2019

By Wm, May
Published: 10/31/19 Topics: Vacation Rentals, Vortex Managers Comments:

Our entire mission is to have happy property owners and happy guests.

Guests are happy when the home they rent is clean, comfy, convenient, and exactly as advertised. They also expect staff to be friendly, efficient, and helpful in all cases.

Owners want their homes to be very well cared for and to make great income when away from their second home. We call it maximum income with minimum fuss.

Our approach is different than any other company or chain management operation. We offer personal service with a smile. Local staff and management who are always Johnny-on-the-spot (or Jill). Local advertising that others can't match. Plus global marketing on hundreds of websites, including the giants Airbnb, VRBO,, and Expedia.

Personal. Local. Global.

If you are wondering how we do that so well when our competitors find it so difficult, this month's letter reveals the simple and effective method we use.

It's called "Inch-by-Inch" and we owe the philosophy to songwriter David Mallett.


Whether building a house, a space ship or a winning basketball team, the direct and efficient way to achieve greatness is to approach projects inch-by-inch. There are no short cuts.

PEOPLE: Success starts with people. Always has. Unlike corporate lodging managers who suffer high turnover, we recruit, interview and train our wonderful people inch-by-inch. Many have been with us a great long while. We treat them well, compensate them nicely, and treat them like the customer services experts they are. People who clean toilets deserve our highest respect.

INTEGRATION: Most lodging managers limit their advertising to just a few websites because synchronizing dates, rates and descriptions, and retrieving bookings is convoluted. Initially, we were tempted to settle for incomplete software but, through an inch-by-inch review, found it necessary to author our own software. The result is the most robust lodging advertising system around.

RENTAL v. COMPLEX: The way in which availability is synched with vacation rental sites is markedly different from how hotel complexes are done. Many years before competitors, our inch-by-inch study proved that neither market could be ignored. Luckily, our custom software adapted to advertising in both, making us the only company with software that does so.

TIMESHARES: Recently, timeshare resort operators have fallen on hard times as they suffer from "aging properties and aging owners." Dates go unused while expenses go ever upward. After being contacted by one resort manager, we determined that guests are happy to rent those homes and, inch-by-inch, adapted our software and systems to market those properties far wider than ever before. Now, more resorts are joining us because we are the only people who can solve their problem.

PHOTOGRAPHY: By far the most important factor to increasing bookings is to have fabulous photos. Fifteen years ago, a search led us to the then newly invented High Dynamic Range Photography. HDR is not the HD of your TV. We studied inch-by-inch the very few people doing HDR, interviewed a dozen photographers, and hired the very best person.

RESERVATIONS: Long ago, we wanted to work 5 or maybe 6 days a week, but the Internet convinces guests that every business should be open long hours every day of the year, and have 24/7 help. Inch-by-inch, we have expanded guest and owner service times to meet that need.

FLOOR PLANS: Decades ago, we wanted property floor plans that guests could use to figure out where Grandma sleeps, which kids get bunks, and how mom and dad can get a private bedroom. However, owners seldom had construction plans and the cost of surveying each home was prohibitive. Inch-by-inch, enables us to examine every way to meet the need. Today, we produce customized, accurate "Water Color" floor plans for every home. No one else has figured it out.

ELECTRONIC SIGNATURES: Recently, one of those corporate vacation rental managers crowed that they had just added electronic signatures into their software to ensure valid bookings. We had a good laugh. Nine years ago, our software team pleaded with a major e-sig company to get the computer code and, inch-by-inch, we built, what the vendor called, the first e-signatures in the lodging industry.

All of these little inch-by-inch steps and hundreds of others, benefit guests and owners alike. They prove that consistency, dedication and perseverance always produce good results.

Maine song writer David Mallett said it best "inch by inch, row by row, my garden grows."

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Author: Wm, May, Vortex Managers
Blog #: 0712 – 10/31/19
Sponsor: Vortex Organization – We train quality people to help run unique Inns, Resorts and Vacation Rental Management companies, in an industry that has been a webby net of technology combined with good old fashioned property, guest and owner services. –

The Great Expectations of the Vacation Rental Industry

By William May
Published: 10/24/19 Topics: Vacation Rentals, Vortex Managers Comments:

Why did a father disown a teenage son who consistently earned straight A's in school, played all the major sports, attended church with the family, was an eagle scout, volunteered for every worth cause, was president of the student body and treated everyone, young and old with smiling respect. Read more

Lodging Update September 30th, 2019

By Wm, May
Published: 09/30/19 Topics: Vacation Rentals, Vortex Managers Comments:

The only trouble we have with giving customers what they want, so we can produce absolute maximum income for owners is pleading with and even begging owners to do the little things necessary. Here is what guests want. Read more

Lodging Update August 31st, 2019

By Wm, May
Published: 08/31/19 Topics: Vacation Rentals, Vortex Managers Comments:

Help us help you by reading the ins and outs of what has become a very intricate intense industry. Read more

Lodging Update July 31st, 2019

By Wm, May
Published: 07/31/19 Topics: Vacation Rentals, Vortex Managers Comments:

It's not bad news, usually it's good news, but it's always news news news. Read more

Lodging Update June 30th, 2019

By Wm, May
Published: 06/30/19 Topics: Vacation Rentals, Vortex Managers Comments:

We have now spent a dozen years building software used for many reasons, but one is just to fight the war for more advertising visbility. Here are just a few challenges we work on every day. Read more

Lodging Update May 31st, 2019

By Wm, May
Published: 05/31/19 Topics: Vacation Rentals, Vortex Managers Comments:

- How many hours does it take to self manage? Experts say 520 hours per year. - Will I make more money self-managing? No. - Why would I self manage? You need an unpaid hobby. - Should I limit occupancy in my place? Absolutely. Read more

Lodging Update April 30th, 2019

By Wm, May
Published: 04/30/19 Topics: Vacation Rentals, Vortex Managers Comments:

Owners of every Inn, Resort and Vacation Rental work to offer unique and wonderful properties and when they hire a management firm a big question is "Does that manager promote themselves or do they focus on the property?" Read more

Lodging Update March 31st, 2019

By Wm. May
Published: 03/31/19 Topics: Vacation Rentals, Vortex Managers Comments:

- Who sets the rate, the owner or the manager? - What would the nightly rate be for my home? - How many nights will it rent? In the simplest form, answering those questions may sound a bit too glib. "No one sets the rate. The market sets the rate". or "The number of nights will be dictated by the rate." Read more

Lodging Update February 28th, 2019

By Wm. May
Published: 02/28/19 Topics: Vacation Rentals, Vortex Managers Comments:

Here is a mish mash of "Did You Know" facts, figures, statistics, and plain ol' good wisdom we have picked up over time. DYK - Our definition of "Hospitality Clean" is defined as cleaner that most people leave their homes just after they've done a deep clean. Guests demand clean above all else. Read more

Lodging Update January 31st, 2019

By Wm. May
Published: 01/31/19 Topics: Vacation Rentals, Vortex Managers Comments:

Vacation rentals are a seemingly simple industry. How tough can it be? Run some ads, take reservations and money, give keys to the guests, find a housekeeper and do it all again. But a day in the life looks little like that. Read more

Lodging Update December 31st, 2018

By Wm. May
Published: 12/24/18 Topics: Vacation Rentals, Vortex Managers Comments:

DO YOU WANT THE MONEY? If getting the money is not your goal, you may find even the smallest aspects of landlording might make you uncomfortable Read more

Lodging Update November 30th, 2017

By Wm. May
Published: 11/30/17 Topics: Advertising, Dynamic Pricing, Housekeeping, Vacation Rentals Comments:

Many of our day-to-day services for property owners are hidden, but essential. Take for example - a day in the life of the reservation staff. Here is a peek. Read more

DETAILS: We work to keep this information up to date, but details do change from time to time based on circumstances, often on short notice, and sometimes beyond our control. To verify any answer or other information you may need, please call or email us anytime. Allow a reasonable amount of time for response. Only legitimate inquiries will be answered.