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HelpBookMe Implements Version 3.0 or S2D2 Pricing System

By William May
Published: 06/03/20 Topics: Software, Sunspots Vacation Rentals, Vacation Rentals, Vortex Managers Comments: 0

Although the Vortex Organization first inserted yield management tools into their HelpBookMe lodging management system years ago, today they announced release of version 3.0 of tools referred to as S2D2 for "Seasonal, Strategic, Dynamic and Distributed".

Salman Arshad, chief engineer notes, "Artificial Intelligence pricing is based on the simple idea of Supply and Demand. But predicting supply and demand is a complicated undertaking because variables change frequently and quickly."

Yield Management, sometimes called "Dynamic Rates", increase or decrease based on the general economy, local and regional economic factors, the features and amenities of each property, local events and circumstances, prior day, week, month and quarter pricing, competitor rates and, even, the weather.

S2D2 rates are based on artificial intelligence that queries over 8 billion dollar points every evening, chooses the factors affecting every individual property, and then applies them to our geographic markets right down to the individual vacation rental home or lodging unit.

"Of course our pricing is based on sophisticated and ever changing algorithms, but we still apply manual review, oversight and, sometimes, intervention," said Kate Quinn, account manager at Vortex. "That is why our product name acknowledges all of those important factors."

"Studied" means constant inspection of what competitors are charging for similar and dis-similar properties. "Strategic" rates are set differently depending on time of the year, the season, and in accordance with local events.

"Dynamic" means that rates are adjusted regularly based on occupancy, advance notice and other factors. "Distributed" requires properties be widely advertised on every productive website and through conventional media to ensure that those who might demand the property know it exists.

You cannot have one of those elements without the others, otherwise the science of yield management would be incomplete. After extensive testing, results show that S2D2 version 3.0 can increase both occupancy and rates, resulting in more profit for property owners.

"It is counter-intuitive to recognize that S2D2 does not care what the day of the week is, what the season is or even if there are holidays." explained Arshad. "Instead, with constant calculation, the software foresees trends and adjusts rates to be at the sweet spot that fosters both occupancy and optimal rate."

Another reason yield management works so well is that, surprisingly, travelers have become accustomed to it and, in fact, learn to use variable rates to change their behavior. In other words, demand for lodging ebbs and flows based on rates.

The HelpBookMe technology and especially version 3.0 help charge the highest possible rate on the most popular dates. Modest rates are charged during shoulder seasons. And low rates are set for slow seasons to attract guests who would not otherwise consider booking.

Yield management shines during good economies, but quickly recognizes and reacts to negative events such as economic downturns, regional weather, and any happenings beyond anyone's control.

William May, a Vortex leader admits, ""Every owner loves the idea of high rates, but pride of ownership can be wounded when they look at lower seasonal rates. But once they see the growth in annual income, owners become quick converts to our S2D2 dynamic rates."

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Vortex Managers is a network of trained vacation rental management companies and provides its clients with the resources of giant lodging corporations without the cost or delay. HelpBookMe is a proprietary lodging management software system perfected with thousands of hours by expert engineers. For more information on Vortex, call or Email: Info@VortexManagers.com, or Website: www.VortexManagers.com

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Author: William May – Manager, Vortex Managers
Blog #: 0746 – 06/03/20

Good Manners - Lodging Newsletter November 30th, 2019

By Wm, May
Published: 11/30/19 Topics: Behavior, Lodging Newsletter, Vortex Managers Comments: 0

What a lovely, enjoyable industry we are in. Tens of thousands of guests going to thousands of unique and interesting vacation rental homes, Inns, Resorts and other specialty lodging. Read more Leave comments

Inch by Inch - Lodging Newsletter October 31st, 2019

By Wm, May
Published: 10/31/19 Topics: Channel Management, Lodging Newsletter, Photography, Vacation Rentals, Vortex Managers Comments: 0

Whether building a house, a space ship or a winning basketball team, the direct and efficient way to achieve greatness is to approach projects inch-by-inch. There are no short cuts. Read more Leave comments

The Great Expectations of the Vacation Rental Industry

By William May
Published: 10/24/19 Topics: Vacation Rentals, Vortex Managers Comments: 0

Why did a father disown a teenage son who consistently earned straight A's in school, played all the major sports, attended church with the family, was an eagle scout, volunteered for every worth cause, was president of the student body and treated everyone, young and old with smiling respect. Read more Leave comments

What Guests Want - Lodging Newsletter September 30th, 2019

By Wm, May
Published: 09/30/19 Topics: Advertising, Channel Management, Dynamic Raes, Employment, Lodging Newsletter, Photography, Property Management, Vacation Rentals, Vortex Managers Comments: 0

The only trouble we have with giving customers what they want, so we can produce absolute maximum income for owners is pleading with and even begging owners to do the little things necessary. Here is what guests want. Read more Leave comments

Dispatch Magic - Lodging Newsletter August 31st, 2019

By Wm, May
Published: 08/31/19 Topics: Lodging Newsletter, Vacation Rentals, Vortex Managers Comments: 0

Help us help you by reading the ins and outs of what has become a very intricate intense industry. Read more Leave comments

Bringing News - Lodging Newsletter July 31st, 2019

By Wm, May
Published: 07/31/19 Topics: Lodging Newsletter, Vacation Rentals, Vortex Managers Comments: 0

It's not bad news, usually it's good news, but it's always news. Read more Leave comments

Surprising Internet - Lodging Newsletter June 30th, 2019

By Wm, May
Published: 06/30/19 Topics: Lodging Newsletter, Vacation Rentals, Vortex Managers Comments: 0

We have now spent a dozen years building software used for many reasons, but one is just to fight the war for more advertising visibility. Here are just a few challenges we work on every day. Read more Leave comments

Quick Tips - Lodging Newsletter May 31st, 2019

By Wm, May
Published: 05/31/19 Topics: Lodging Newsletter, Vacation Rentals, Vortex Managers Comments: 0

- How many hours does it take to self manage? Experts say 520 hours per year. - Will I make more money self-managing? No. - Why would I self manage? You need an unpaid hobby. - Should I limit occupancy in my place? Absolutely. Read more Leave comments

Who Owns Your Property? - Lodging Newsletter April 30th, 2019

By Wm, May
Published: 04/30/19 Topics: Lodging Newsletter, Vacation Rentals, Vortex Managers Comments: 0

Owners of every Inn, Resort and Vacation Rental work to offer unique and wonderful properties and when they hire a management firm a big question is "Does that manager promote themselves or do they focus on the property?" Read more Leave comments

Rates & Pricing - Lodging Newsletter March 31st, 2019

By Wm. May
Published: 03/31/19 Topics: Lodging Newsletter, Vacation Rentals, Vortex Managers Comments: 0

- Who sets the rate, the owner or the manager? - What would the nightly rate be for my home? - How many nights will it rent? In the simplest form, answering those questions may sound a bit too glib. "No one sets the rate. The market sets the rate". or "The number of nights will be dictated by the rate." Read more Leave comments

Did you know? - Lodging Newsletter February 28th, 2019

By Wm. May
Published: 02/28/19 Topics: Lodging Newsletter, Vacation Rentals, Vortex Managers Comments: 0

Here is a mish mash of "Did You Know" facts, figures, statistics, and plain ol' good wisdom we have picked up over time. DYK - Our definition of "Hospitality Clean" is defined as cleaner that most people leave their homes just after they've done a deep clean. Guests demand clean above all else. Read more Leave comments

Rain Rain Snow Snow - Lodging Newsletter January 31st, 2019

By Wm. May
Published: 01/31/19 Topics: Lodging Newsletter, Vacation Rentals, Vortex Managers Comments: 0

Vacation rentals are a seemingly simple industry. How tough can it be? Run some ads, take reservations and money, give keys to the guests, find a housekeeper and do it all again. But a day in the life looks little like that. Read more Leave comments

Want the Money? - Lodging Newsletter December 31st, 2018

By Wm. May
Published: 12/24/18 Topics: Lodging Newsletter, Vacation Rentals, Vortex Managers Comments: 0

DO YOU WANT THE MONEY? If getting the money is not your goal, you may find even the smallest aspects of landlording might make you uncomfortable Read more Leave comments

Lodging Newsletter April 13th, 2015

By Wm, May
Published: 04/12/15 Topics: Lodging Newsletter, Vortex Managers Comments: 0

After a bit of a delay, the Vortex Insider resumes in great haste. Purchase of Ocean Reservations and OceanShores.com. Jackie Martin returns. Michael Bradham moves New folks - Nick Warner, Jessica Vance, Trina Flanagan, Mark Root, Nathaniel Jumper, Emailers are in the mail. Read more Leave comments

DETAILS: We work to keep this information up to date, but details do change from time to time based on circumstances, often on short notice, and sometimes beyond our control. To verify any answer or other information you may need, please call or email us anytime. Allow a reasonable amount of time for response. Only legitimate inquiries will be answered.