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No More Hand Me Downs - Lodging Newsletter July 31, 2020
By Wm, May
Published: 07/31/20 Topics: Lodging Newsletter, Vacation Rental Management, Vacation Rentals Comments: 0
Our hearts continue to go out to those made ill by Covid-19 and especially those who have lost their lives. We also feel for those who have lost their jobs and are suffering financial loss.
We are lucky indeed that consumers continue to patronize vacation rentals. The move from conventional lodging to vacation rentals and specialty lodging has been growing for several decades.
But as Covid hit, even more people decided the best and safest place to get away was a clean, isolated vacation rental home in our wonderful destinations.
Dolly Parton said, "Storms make trees take deeper roots."
So we are inviting all of our clients to seize on this opportunity to grow their rentals even further. The opportunity is now.
Attached are ideas. Some cost money, but all will return far more income than they cost. With the extra income generated this summer, now is the time to double-down and grow further.
Join us. Call and ask how.
Decades ago, vacation rental guest services pretty much consisted of "Here are the keys. Good luck." Over time, guests started paying more and demanding more. Now Covid has quickly raised expectations much higher.
There is no longer a market for properties that have missing amenities and upgrades. If a guest unknowingly books a home without good amenities, they will demand refunds. The giant online travel agencies like Airbnb will side with them.
Hand Me Downs - Sending used towels, linens, furniture, pots and pans from your primary residence to your second home will lose more money than it saves. Invest in the basics and replace them as needed.
Textiles - If you can see through your sheets, towels, or other textiles, they are far too old. Keep twice as many fluffy, thick white textiles on hand. (Only one set will be left out for each guest, but extras are stored away to handle quick arrivals.)
Internet - If you don't have fast internet, guests will avoid your property like the plague. With work-at-home and home schooling, investing in high-speed internet prints money for home owners. Avoid internet at your own peril.
Cable TV - Yes, some guests will stream Netflix and other channels, but without basic TV channels, including local network affiliates, many guests say no to your house. Even a budget Cable TV package will work. If you can't get Cable, using Satellite TV is OK, but a sad replacement for many guests who seem unable to operate it.
Mattresses - The biggest complaint from guests worldwide is of "well-used" mattresses. If your mattress sags, or is too hard, it's time to replace it. Doing so will cost less than losing bookings.
Furniture - It takes many years to "wear out" couches. You may not notice, but if your bum hits the floor when you sit, guests will be livid. Don't make guests feel like they are sitting on Great Aunt Alice's living room sofa. (Please, no doilies.)
Decorating - Yes, you can have too many knick knacks in the home. Most people are not designers, but homes nicely decorated with paint, throw pillows, vases and the like, show great in photos and rent more often. Here is one idea - homes that have replaced deck railings with glass look brand new and preserve the view.
Windows - It takes decades, but even window frames, glass, and sliders begin to age. If you have a window with a broken seal, it's gotta get fixed to save you energy costs and avoid guest complaints.
See the new show "Vacation House Rules" on HGTV to see how upgrading homes greatly increases income. One of its rules is "Put yourself in the guests shoes." In other words, if you were paying good money to stay in a vacation home, wouldn't you want the home to be attractive?
The show does not reveal how to increase income with great marketing, photos, automated pricing and reservations sales pros, but we already do that for you. Every home is unique and has an audience, but each home can make more money, if owners doll up their place.
Author: Wm, May, Vortex Managers
Blog #: 0782 – 07/31/20
Sponsor: Vortex Organization – We train quality people to help run unique Inns, Resorts and Vacation Rental Management companies, in an industry that has been a webby net of technology combined with good old fashioned property, guest and owner services. – VortexManagers.com
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